OK so trying to come up with some starting point for this assignment, working on the theory, just get something down. So the BIG questions....

1. Identify, explain and critically analyse the three key drivers shaping the business’s industry sector and identify those trends that will impact society and therefore the business.
2. Identify with justification an ‘over the horizon opportunity’ based upon a trend that is unique to the business.
3. Present the ‘trend map’ for the business detailing the drivers, trends and the identified opportunity, with narrative that supports and develops your argument, and in so doing provides evidence of your understanding of contextual marketing.

The image on the top of the page is the first one I found when I typed "Key Drivers" into Google Images. I guess having a key will unlock or solve the puzzle, sadly only one of many!