Bibliography

Books

FIRAT.A. 1997. From Segmentation to Fragmentation –Markets and Marketing Strategy in the Postmodern Era. 31 (3/4) p.183-207. MCB University Press.

COVA.B & COVA.V. 2002. Tribal Marketing – The Tribalisation of Society and its Impact on the Conduct of Marketing. 36 (5/6). European Journal of Marketing.

Websites
http://www.marketing.ie/index.jsp?p=322&n=328&a=299
http://iphoneapplicationlist.com/category/social-networking/
http://mashable.com/2010/04/30/twitter-ad-model-small-business/
http://www.swiftcover.com/stuck-iphone-app/
http://www.imd.ch/programs/oep/owp/interactive_program_content/#/program-content/afternoon-plenary-sessions/global-trends-2010/
http://www.networkworld.com/news/2010/031210-gartner-releases-2010-end-user.html
http://wiki.en.it-processmaps.com/index.php/Comparison_between_ITIL_V3_and_ITIL_V2_-_The_Main_Changes
http://www.crmbuyer.com/story/48579.html?wlc=1271582688
http://www.wired.com/epicenter/2009/01/magnolia-suffer/
http://www.csc.com/outsourcing/offerings/33785/33789-csc_virtual_desktop_services
http://www.olivergoehler.co.uk/MakeMoney/?gclid=CKfB_vGzkKECFR2Y2AodanmCNg
http://www.eetasia.com/login.do?fromWhere=/ART_8800601485_499488_NT_847e1761.HTM
http://www.marketing-jive.com/2007/11/jody-nimetz-on-emerging-trends-in-b2b.html
http://mashable.com/2010/04/30/twitter-ad-model-small-business/
http://iphoneapplicationlist.com/apps/social-networking/
http://secondlife.com/?v=1.1
http://mashable.com/2009/10/26/socia-media-entrepreneurs/


On-line Documents
http://www.sfxbrown.com/bakercpt.pdf

http://www.nowandnext.com/PDF/trend_blend_2009_map.pdf

http://webcache.googleusercontent.com/search?q=cache:bQy8VJ0OCNQJ:nbs.newport.ac.uk/displayPage.aspx%3Fobject_id%3D14427%26parent_id%3D6563%26type%3Dmsw+Victoria+Lovett+B.A.+(Hons)+Business+and+Marketing+–+Innovative+Marketing+module,+2009&cd=3&hl=en&ct=clnk&gl=uk&client=safari

Images
http://www.weirdasianews.com/2009/03/31/japans-indoor-beach-surf/
http://media-cdn.tripadvisor.com/media/photo-s/01/58/c6/e0/entrance-to-ski-dubai.jpg
http://images.google.co.uk/imgres?imgurl=http://www.westcomm.org/publications/news/october07/secondlife_1.jpg&imgrefurl=http://www.westcomm.org/publications/news/October07/WSCA%2520News%252034-5.html&usg=__7Va9uzhsOV5CebueOciLqEcJ4QU=&h=341&w=320&sz=12&hl=en&start=4&sig2=5j_euJ54vIO7enfuvl5ysA&um=1&itbs=1&tbnid=Wy4KELhMXZO14M:&tbnh=120&tbnw=113&prev=/images%3Fq%3Dsecond%2Blife%26um%3D1%26hl%3Den%26client%3Dsafari%26sa%3DN%26rls%3Den%26tbs%3Disch:1&ei=kCPgS77iNMrg-Qb57LCVBw
http://images.google.co.uk/imgres?imgurl=http://2007.ispace.ci.fsu.edu/~arh04d/anthonyrhopkins/images/linkedin.jpg&imgrefurl=http://2007.ispace.ci.fsu.edu/~arh04d/anthonyrhopkins/&usg=__OqizoWY7aBNSOmag27bin12LmAI=&h=216&w=640&sz=49&hl=en&start=2&sig2=d0GQVoGBGe705rsjEEF_9Q&um=1&itbs=1&tbnid=d5Sjr-qb-drGeM:&tbnh=46&tbnw=137&prev=/images%3Fq%3Dlinkedin%26um%3D1%26hl%3Den%26client%3Dsafari%26sa%3DN%26rls%3Den%26tbs%3Disch:1&ei=cJDeS_6IB5X4-Qaql6mABw
http://www.swiftcover.com/stuck-iphone-app/
http://images.google.co.uk/imgres?imgurl=http://farm4.static.flickr.com/3608/3440028348_7954264c66_o.gif&imgrefurl=http://ebayinkblog.com/2009/04/14/changes-to-ebay-marketplace-to-include-smart-faqs-and-new-resolution-process/&usg=__SXL2P9Z4yz8nbwJo4XfO1L-MuC4=&h=273&w=503&sz=12&hl=en&start=10&sig2=NSR_V4y0B8DtEU5G4_3MlA&um=1&itbs=1&tbnid=3vztU4Mg32lu5M:&tbnh=71&tbnw=130&prev=/images%3Fq%3Debay%2Bmarketplace%26um%3D1%26hl%3Den%26client%3Dsafari%26sa%3DN%26rls%3Den%26tbs%3Disch:1&ei=4oDeS8m_PMrt-QaRncD-Bg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVp0ZlA5NNSCj6xt308cauSSZTtoPxS6kbgkt5ev51SBpNtSVA4XwoCIsnr9DB2TmSshkXvARnZ-omlpEn6aLiBU_kRTLdqZ7-ec6sIu7zzlYGUCmFZeuBGCTjXjijzWpd_WAg8-MtyJQ/s400/virtualization_diagram.jpg
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On-Line Video
http://www.youtube.com/watch?v=ae_DKNwK_ms

Trend Map & what this Means for My Industry

Narrative during this blog has explained how I came to these deductions regarding what my trend map should look like. As such the following map is my attempt to show key trends for my industry sector. What I think this suggests is that technology is no longer the key element within my organisation and that focus on service is. Furthermore, I believe that during these discussions a key theme has been speed and flexibility. For those reasons I firmly believe what this means for my organisation is that we will see greater organisational flexibility being introduced as highlighted in some of the micro trends below as well as the macro trends (Changing Industry Landscape trend). This will probably come from use of partnerships and greater use of cloud computing.

The BIG Question... Revisited Again

the BIG questions....

1. Identify, explain and critically analyse the three key drivers shaping the business’s industry sector and identify those trends that will impact society and therefore the business.
2. Identify with justification an ‘over the horizon opportunity’ based upon a trend that is unique to the business.
3. Present the ‘trend map’ for the business detailing the drivers, trends and the identified opportunity, with narrative that supports and develops your argument, and in so doing provides evidence of your understanding of contextual marketing.

The Fit with Post Modern Marketing Conditions

The 'Social Network Culture' trend fits well within the Post Modern Marketing conditions. Hyperreality is concerned with creating environments that are 'more real than real' (Brown). The networking culture allows individuals around the globe to identify and interact with others with common interests as if those poeple were in the same room. Therefore, speeding up the time and chances of finding like-minded individuals on any given subject.

The social networking culture has allowed individuals to lead more fragmented lifestyles in an environment which is ever present 24x7x365. Working within a major corporation during business hours but being a downhill cyclist in the evenings and weekends, the pick and mix of lifestyle choices that modern consumers can choose has resulted in a huge growth of social 'Groups' and 'Fans' and applications

such as second life to support these multiple roles/identities.

The paradoxical juxtaposition of opposites condition is concerned with the inability to pin down a target audience. In turn this has led to attempts to attract audiences by creating designs with contradictory designs and motifs. A quick scan of the number of social media site designs, and the ability to design ones self as well as the site could be seen as making use of this condition.

Japans Fake Beach

Finally, Tolerance for difference and Multiplicity was defined by Firat as “An acceptance of difference (different styles, ways of being and living) without prejudice or evaluations of superiority and inferiority” (1997, pg. 186). Social networking sites allows individuals to be whom ever they wish to be, whilst it is anonymous, it also allows individuals to be what ever they would prefer to be and how much they are to sharing their 'real' identity with others.

All these conditions support that Social Networking Culture is set to grow and be a new potential opportunity for my organisation.