My Organisation - Some Key Points

To get an idea of what type of business and the environment that I work in here are some key facts surrounding my organisation and key functions of the company.

In completing this assignment I hope to identify the key industry drivers based upon the 12 IMD macro drivers. These macro drivers this should allow me to identify micro trends that exist within my industry.

Once the micro trends have been identified, and utilising the four 'Post Modern Marketing' conditions I will attempt to identify possible opportunities for my business sector. This should also assist in answering "What Business Should We Be In.

Some key facts of My Organisation:

• A wholly owned subsidiary to provide infrastructure services to internal companies worldwide and established in 2002.
• Key goal to unit price position a proportion below external competitors
• Manages around 1 billion Euros in IT spending.

What Business Are We In?

• Technology Infrastructure Organisation
• Focus on Cost Conscious
• Formal Global Procedures and sign-off
• Focus on a Local rather than Global or Regional Level
• Limited Business Partnerships.

What Business SHOULD we be in?

OK so trying to come up with some starting point for this assignment, working on the theory, just get something down. So the BIG questions....

1. Identify, explain and critically analyse the three key drivers shaping the business’s industry sector and identify those trends that will impact society and therefore the business.
2. Identify with justification an ‘over the horizon opportunity’ based upon a trend that is unique to the business.
3. Present the ‘trend map’ for the business detailing the drivers, trends and the identified opportunity, with narrative that supports and develops your argument, and in so doing provides evidence of your understanding of contextual marketing.

The image on the top of the page is the first one I found when I typed "Key Drivers" into Google Images. I guess having a key will unlock or solve the puzzle, sadly only one of many!