To get an idea of what type of business and the environment that I work in here are some key facts surrounding my organisation and key functions of the company.
In completing this assignment I hope to identify the key industry drivers based upon the 12 IMD macro drivers. These macro drivers this should allow me to identify micro trends that exist within my industry.
Once the micro trends have been identified, and utilising the four 'Post Modern Marketing' conditions I will attempt to identify possible opportunities for my business sector. This should also assist in answering "What Business Should We Be In.
- A wholly owned subsidiary to provide infrastructure services to internal companies worldwide and established in 2002.
- Key goal to unit price position a proportion below external competitors
- Manages around 1 billion Euros in IT spending.
What Business Are We In?
- Technology Infrastructure Organisation
- Focus on Cost Conscious
- Formal Global Procedures and sign-off
- Focus on a Local rather than Global or Regional Level
- Limited Business Partnerships.
What Business SHOULD we be in?
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